Is Okta a B2B company?

Okta operates as both a Business-to-Business (B2B) and Business-to-Consumer (B2C) company, providing identity and access management solutions tailored to diverse client needs.

B2B Services

Okta offers comprehensive identity management services for businesses, enabling secure access for employees, partners, and vendors to various applications and systems. These services include Single Sign-On (SSO), Multi-Factor Authentication (MFA), and Lifecycle Management, facilitating seamless and secure collaboration among organizations. Okta's B2B solutions are designed to integrate with existing enterprise infrastructures, ensuring scalability and compliance with industry standards.

B2C Services

In the B2C realm, Okta provides Customer Identity and Access Management (CIAM) solutions that allow businesses to deliver secure and user-friendly access to their consumer-facing applications. These services focus on enhancing customer experiences through simplified registration and login processes, while maintaining robust security protocols to protect user data. Okta's B2C offerings support features like social login, adaptive authentication, and consent management, enabling businesses to build trust with their customers.

Recognition in B2B and B2C Use Cases

Okta's proficiency in both B2B and B2C scenarios has been acknowledged in industry evaluations. For instance, in Gartner's 2019 Critical Capabilities for Access Management report, Okta scored highest in both the B2B and B2C use cases, reflecting its versatility and leadership in the identity management space.

Conclusion

By catering to both business clients and individual consumers, Okta demonstrates its capability to address a wide spectrum of identity and access management requirements, solidifying its position as a versatile and comprehensive solution provider in the industry.