What is data analytics in simple words?

Data analytics is the process of examining and analyzing raw data to find patterns, trends, and useful insights that can help people make better decisions. It involves using tools and techniques to clean, organize, and study data to answer questions or solve problems.

Example:

Imagine a store wants to understand why sales are dropping. By looking at data like customer purchases, product trends, and feedback, data analytics helps the store figure out what products are not selling well and how to improve their marketing strategy to increase sales.

In short, data analytics helps people use data to make smarter decisions.