The tech giants—Amazon, Facebook (now Meta), Google, Netflix, Apple, and Microsoft—aren’t just successful because of their products; they’re driven by powerful leadership principles that shape everything they do.

Their strong leadership principles guide how they operate, make decisions, reflect unique culture and approach to business.

Whether it’s Amazon’s relentless focus on the customer, Google’s “Googliness,” or Netflix’s blend of freedom and responsibility, these principles guide leaders in making decisions that drive success.