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Let's design a social media platform like Reddit, where users can create posts, share links and images, and participate in discussions across various subreddits.
Functional Requirements:
- User-Generated Posts and Comments: Users can create text or media posts and comment on posts. Posts are organized into topic-based communities (subreddits). Comments can be nested to enable discussion threads.
- Subreddits (Communities): Support creation of subreddits, subscription to subreddits, and moderation tools. Content is organized by subreddit for easy access.
- Voting and Ranking: Users can upvote or downvote posts and comments. Votes affect the score and ranking of content (e.g., to determine what’s
hot
ortop
). Content ranking algorithms (like Reddit’s front-page ranking) should be supported. - User Profiles and Authentication: Users have accounts with profile information and must log in/out securely. Support standard email/password login and OAuth for third-party login (Google, Facebook, etc.).
- User Messaging: Enable direct messaging between users (inbox-style). This is not a real-time chat, but rather a system similar to email or direct messaging (DM) where users send and read messages asynchronously.
- Notifications: Notify users of relevant events (e.g., someone replied to your comment, a post you follow got new comments, direct messages, or mentions). Notifications can be in-app, sent via email, or delivered via push notification.
- Moderation and Administration: Provide moderation capabilities (remove posts, ban users, etc.) and admin tools to manage the platform content and users (important for a healthy community).
Non-Functional Requirements:
- Scalability: The system must scale horizontally to handle hundreds of millions of users and high read/write volumes. It should be able to accommodate spikes in traffic (e.g., a post going viral).
- High Availability: Ensure the service is available 24/7 globally. Utilize redundancy and fault tolerance to ensure the system can withstand server or data center failures.
- Low Latency: Maintain response times at a low level (on the order of a few hundred milliseconds for most operations) to ensure users have a snappy browsing experience.
- Consistency and Tolerance: Favor eventual consistency for less critical data (like vote counts) to achieve better performance and availability. Certain data (like authentication) should be strongly consistent.
- Fault Tolerance: The system should handle failures gracefully (servers crashing, network issues). No single point of failure. Backup and recover data as needed.
- Data Durability: User content (posts, comments, messages) must be stored reliably and never lost. Even with distributed storage, we still need backups and replication to ensure data survives failures.
- Security: Protect user data and privacy. Secure authentication, proper authorization checks for actions, and defense against common web vulnerabilities or abuse (rate limiting, captcha for bots, etc.).
Step 2. Back-of-the-Envelope Capacity Estimation
To design for scale, let's estimate the expected workload and data volumes:
Summary
- Scale: 500 million monthly users, 10 million daily users → hundreds of thousands online at once
- Read/write ratio: 95 % reads (browsing), 5 % writes (posts, votes)
- Posts per day: ~1 million new posts → heavy write throughput
- Comments per day: ~10 million new comments → very high read/write demand
- Votes per day: ~1 billion vote actions → frequent counter updates
- Read traffic: Billions of feed and comment views daily → aggressive caching required
Details
- User Base: ~500 million monthly active users (MAU), with around 10 million daily active users (DAU) at peak. This implies many concurrent users at any given time (possibly hundreds of thousands).
- Traffic Pattern: The system is read-heavy. Approximately 95% of operations are read requests (browsing posts and comments), and 5% are writes (creating content or votes). This is typical for social media platforms where far more users consume content than create it.
- Posts: We anticipate about 1 million new posts per day being created across all subreddits. This leads to high write throughput for creating posts.
- Comments: Approximately 10 million new comments are added daily, as each post can have multiple comments. Comments are even more frequent than posts, so the comment system must handle very high write volume and also heavy reads (as users load comment threads).
- Votes (Upvotes/Downvotes): On the order of 1 billion vote actions per day (since each active user might cast multiple votes). Voting is an extremely write-intensive operation (frequent small updates to counters). This requires a highly efficient mechanism due to the sheer volume of events.
- Content Delivery: Many billions of read requests per day when counting all post feed views, comment page loads, etc. We must use caching and efficient querying to handle this scale.
- Storage needs: If an average post or comment is a few hundred bytes, the total storage for text content (posts + comments) is in the tens to low hundreds of GBs, which is manageable but should be distributed across multiple storage locations. Media (images/videos) will be stored in a separate blob storage (e.g., cloud storage such as Amazon's S3).
These estimates guide the design decisions (for example, the heavy read ratio suggests aggressive caching and replication, while the high write counts for votes suggest specialized handling). The system should also be designed to scale beyond these numbers, as a Reddit-like platform could continue to grow.
3. API Specifications
Here are the core internal APIs for a Reddit-like web-scale service. These endpoints are used for communication between microservices (not exposed to third-party developers), so they assume an authenticated internal environment.
1. Fetch Home Feed (GET /feed
)
Description: Retrieves a personalized home feed for the authenticated user. The feed service aggregates posts from subreddits the user follows and recommended posts, sorted according to a specified ranking algorithm (e.g., hot, new, top). Supports pagination for infinite scroll. This is typically called when a user opens their home page feed.
Endpoint: GET /feed
Method: GET
Request Parameters:
- Query Parameters:
limit
– (optional, integer) Number of posts to return per request (e.g., 10, 25). Defaults to 25 if not specified.sort
– (optional, string) Sorting algorithm for the feed. Allowed values include"hot"
,"new"
,"top"
,"best"
, etc. Defaults to"hot"
if not provided.after
– (optional, string) A cursor or ID of the last post from the previous page. When provided, the next set of results will start after this item (for pagination).
- Headers:
Authorization
– (required, string) Authentication token or internal service credential identifying the user. If missing or invalid, the request is rejected as unauthorized.
Sample Request:
GET /feed?sort=hot&limit=20&after=t3_xy123 HTTP/1.1 Host: api.internal.redditclone.com Authorization: Bearer <USER_JWT_TOKEN>
In this example, the client requests 20 posts from the home feed, sorted by the "hot" algorithm, starting after post ID t3_xy123
(as a pagination cursor).
Response Format:
-
Success (200 OK): A JSON object containing an array of posts and pagination info.
{ "posts": [ { "id": "t3_xy124", "title": "Interesting Post Title", "subreddit": "exampleSub", "author": "user_123", "score": 532, "num_comments": 45, "created_at": "2025-02-09T12:34:56Z", "content_type": "link", "url": "https://example.com/some-article", "thumbnail": "https://example.com/thumb.jpg" }, { "id": "t3_xy125", "title": "Another Post", "subreddit": "funny", "author": "user_456", "score": 1200, "num_comments": 88, "created_at": "2025-02-09T12:40:00Z", "content_type": "text", "text_preview": "This is a text post preview...", "thumbnail": null } // ... up to 20 posts ], "next_page": "t3_xy145" }
posts
– Array of post objects. Each post includes fields likeid
,title
, thesubreddit
name,author
username,score
(net upvotes),num_comments
,created_at
timestamp, and content-specific fields. For example,content_type
indicates if it's a text, link, or media post; a link post provides aurl
and maybe athumbnail
, while a text post might include atext_preview
or excerpt.next_page
– A cursor (e.g., the last post ID in this page) to be used as theafter
parameter for fetching the next page. Ifnext_page
isnull
or absent, it means there are no further posts at the moment.
-
Error (401 Unauthorized): If authentication is missing or invalid.
{ "error": "Unauthorized", "message": "Authentication token is missing or invalid." }
The service returns a 401 status with an error message when the user context is not provided or the token has expired.
-
Error (400 Bad Request): If query parameters are invalid (e.g., an unsupported
sort
value).{ "error": "Bad Request", "message": "Invalid 'sort' parameter. Must be one of 'hot', 'new', 'top', 'best'." }
This indicates the client supplied a parameter that the service cannot process. The feed service will not return a feed and will instead provide an explanation for the mistake.
Expected Behavior & Use Case: The Feed service uses this endpoint to serve the home timeline for users. On success, it returns a personalized list of posts that the user is allowed to see (e.g., from subreddits they subscribe to or general recommendations). The results are ordered by the specified sorting algorithm (defaulting to Reddit’s “hot” ranking if none is specified). Pagination ensures the client can fetch additional posts by providing the after
cursor from the previous response. This design allows the home feed to be dynamically generated and continuously fetched as the user scrolls, while maintaining performance at web scale (via cursor-based pagination and internal caching of personalized feeds).
2. Create a Post (POST /posts
)
Description: Allows an authenticated user to create a new post in a specific subreddit. The post can be a text post, a link, or a media post (image or video). The service will validate the input (e.g., presence of required fields, title length, and content type consistency) before creating the post. This endpoint is used when a user submits a new post through the app or website.
3. Fetch Comments on a Post (GET /posts/{post_id}/comments
)
Description: Retrieves all comments for a given post, returned in a threaded (nested) format. Supports pagination for posts with large numbers of comments and allows sorting by different criteria (e.g., new, top, old). Used when a user views a post and its comment thread.
4. Vote on a Post or Comment (POST /votes
)
Description: Records an upvote or downvote from a user on a given post or comment. This is an idempotent action that sets the user’s vote to a specific value (upvote, downvote, or neutral) on the target item. A user can only vote once per item – repeated votes will update the previous vote. Used when a user clicks the upvote/downvote buttons.
5. Send a Direct Message (POST /messages
)
Description: Sends a private direct message from the authenticated user to another user. The message is stored persistently (in the messaging service’s database) and triggers a notification for the recipient. This is used when a user composes a new message or replies to an existing conversation in their inbox.
6. Fetch Notifications (GET /notifications
)
Description: Retrieves a list of notifications for the authenticated user, with a focus on unread notifications. Notifications can include things like someone mentioning the user, replying to their post or comment, receiving a direct message, or other alerts. The endpoint supports pagination for when there are many notifications, and can optionally mark notifications as read once retrieved.
7. Search Posts and Comments (GET /search
)
Description: Provides a search across posts and comments in the Reddit-like system based on a query. Supports filtering by subreddit, author, and time, as well as specifying whether to search posts, comments, or both. This is used when a user enters keywords in the search bar to find relevant content.
Step 4: High-Level System Design
Summary
- Client Applications: Web browsers and mobile apps call HTTP(S) APIs via a single endpoint (API gateway/load balancer) and receive JSON or HTML; static assets served over CDN; real-time notifications can use long-polling.
- CDN Layer: Caches images, videos, scripts, and pages for anonymous users at edge locations to cut latency and origin load.
- API Gateway / Load Balancer: Authenticates tokens/cookies, enforces rate limits, routes requests to service clusters, performs health checks, and balances load across stateless gateway instances.
- Microservices Architecture: Separate services for each domain
- User Service for auth and profiles; Post Service for creating/fetching posts; Comment Service for nested replies; Vote Service for up/down votes; Subreddit Service for communities; Feed Service for personalized timelines; Media Service for uploads via object storage; Search Service backed by Elasticsearch; Messaging Service for DMs; Notification Service for alerts; Moderation Service for content control.
- Polyglot Data Storage: NoSQL (Cassandra/DynamoDB) for high-volume posts and comments (eventual consistency, horizontal scale); SQL (Postgres/MySQL) for user accounts and subreddit metadata (strong consistency, ACID); Object Storage (e.g., S3) for media; Search Index (Elasticsearch) for full-text queries; Data Warehouse for offline analytics.
- Caching Layer: Redis/Memcached for hot data (feeds, profiles, counts) with TTL and invalidation; CDN for static assets and public pages, reducing backend and bandwidth load.
- Message Queue & Streaming: Kafka topics carry events like “PostCreated” or “UserUpvoted”; consumers handle indexing, feed updates, notifications, and spam detection asynchronously.
- Typical Request Workflow: client fetches
/feed
→ gateway authenticates → calls Feed Service → fetches posts from cache or Post Service → returns JSON → client displays. Vote actions go to Vote Service, publish events, and trigger downstream updates without blocking the UI.
Details
At a high level, the system will be designed as a distributed web application comprising multiple components that work together. We’ll use a microservices-oriented architecture (or at least a well-separated service architecture) to handle different functionalities (posts, search, feeds, etc.), all behind a unified API. Below are the major components and how they interact:
-
Client Applications: Users access the service via a web browser or mobile app. The client talks to our backend through HTTP(S) APIs. We’ll serve both a web UI and a JSON API (for mobile apps). All client requests are routed to the backend through a common interface (which could be an API gateway or load balancer URL). Clients will also receive real-time updates for notifications, possibly via long-polling (though the absence of a live chat requirement simplifies this process). Static assets (images, scripts, etc.) are loaded via a content delivery network (CDN).
-
CDN Layer: We use a Content Delivery Network (CDN) as the first layer for requests. The CDN (e.g., Fastly or Cloudflare) caches static content and serves it from edge locations globally. It can also handle some routing logic at the edge. For instance, Reddit uses Fastly to route requests based on domain/path before hitting the origin. In our case, the CDN will serve cached pages for non-logged-in users (such as the public front page or trending page) and all images/videos. This reduces latency for users and offloads work from our servers.
-
API Gateway / Load Balancer: At the core entry point in the backend, we use an API Gateway or a set of load balancers. This could be an Nginx or HAProxy layer, or a cloud LB, that accepts incoming HTTP requests from clients and distributes them to the internal services. The API gateway can handle standard functionalities, including authentication (verifying user tokens or session cookies), request routing to the appropriate service, and rate limiting. It provides a unified endpoint (e.g., api.reddit.com) and then forwards requests to microservices. Alternatively, we could have separate subdomains for certain services (like search) if needed, but generally a single API entry point is simpler for clients. This gateway layer should be stateless and highly available (multiple instances). It ensures no single backend server is overloaded, balancing traffic across many app server instances. It also performs health checks and can stop routing to failed nodes.
- Application Servers / Microservices: The backend logic is divided into multiple services that each handle a specific domain: for example, User Service, Post Service, Comment Service, Feed Service, Search Service, Messaging Service, Notification Service, etc. These could be separate microservices running (for scalability and separation of concerns), or some could be grouped if using a modular monolith approach. Given the scale, we’ll assume distinct services so they can scale independently. Each service will run multiple instances across many servers (forming a cluster) to handle the load. A request coming from the API gateway will be routed to the appropriate service cluster. For example:
-
User Service (Authentication & Profiles) - Manages user accounts, profiles, and authentication. It handles user registration, login, password hashing, and OAuth integration. Profile data (username, avatar, bio, karma points) is stored and served by this service. For security, this service interacts with a secure user database and may also interact with an identity provider for OAuth.
-
Post Service - Handles all operations related to posts (creating a new post, editing or deleting a post, fetching a post’s details). It interacts with the database that stores posts. Posts are identified by IDs and associated with a subreddit and a user. The Post Service also implements content ranking logic for listing posts (often in conjunction with a Feed/Ranking component).
-
Comment Service - Manages comments on posts. It allows adding a comment, editing or deleting (if authorized), and fetching comment threads. Comments data is typically stored with references to the post and parent comment (to support nested replies). This service must support retrieving a large comment tree efficiently.
-
Vote Service - Responsible for recording upvotes/downvotes on posts and comments. It updates vote counts (scores) and ensures a user’s vote is only counted once. The Vote Service might also handle computing the new rank or score of content after a vote, or send events to update cached rankings. Because voting is so frequent, this service must be optimized for very high write throughput.
-
Subreddit (Community) Service - Handles creation and management of subreddits. It stores subreddit metadata (name, description, and creation date), membership information (subscriber count and list of moderators), and user subscriptions to subreddits. It ensures unique subreddit names and enforces community rules. This service also helps filter or query posts by subreddit.
-
Feed Service – Responsible for assembling personalized feeds and trending lists. It might call the Post service and Recommendation service to gather posts for a user’s feed.
-
Media Service: For images and videos, the media service would handle upload, storage (likely in a blob storage or CDN), and serving of all media.
-
Search Service – Handles search queries by querying the search index (Elasticsearch or similar) and returning results.
-
Messaging Service – Stores and retrieves direct messages between users.
-
Notification Service – Sends notifications to users about events (new comment replies, direct messages, mentions, etc.). It listens for events from other services (like the Comment Service or Messaging Service) via a message queue. Notifications may be delivered as in-app notifications (stored in a database for each user), as push notifications to mobile devices, or as emails. This service must scale to handle fan-out (one event might notify many users, e.g., a new post in a popular subreddit).
-
Moderation/Spam Service – (or integrated into others) an internal service or set of tools for processing content filters, handling user reports, and giving moderators an interface to act. Some of this might be offline processes.
-
Inter-service Communication: The microservices will primarily expose RESTful APIs (or gRPC endpoints) that the API Gateway calls. For example, when a user loads a subreddit page, the request might go to an endpoint in the API Gateway, which then calls the Post Service (to get posts) and the Comment Service (to get comment counts) and aggregates the response. However, many operations are best handled asynchronously via an event stream. We will use a distributed messaging system like Apache Kafka (or RabbitMQ) to enable event-driven processing. For instance, when a user upvotes a post, the Vote Service updates the score in its database and publishes an event such as "PostUpvoted" to a Kafka topic. The Notification Service could consume that event to send a notification to the post author, and the Post Service could consume it to recompute the post’s rank. Using a queue decouples these actions and improves throughput (services don’t block waiting on each other). It also provides a buffer during spikes.
-
Data Storage: We will use a mixture of storage technologies to meet different requirements:
-
NoSQL Databases for Posts and Comments: Posts and comments are high-volume, and the access patterns involve heavy reads with fairly frequent writes. A distributed NoSQL database (like Cassandra or DynamoDB) is a good choice for this data. NoSQL stores can scale horizontally by sharding data across multiple nodes, offering high write throughput and availability. Data can be partitioned by subreddit or by post ID hash to distribute load evenly. NoSQL’s eventual consistency model is acceptable here — e.g., if a comment count or vote score is slightly stale for a few seconds, it’s not critical, while availability and partition tolerance are more important.
-
Relational Database for User Accounts and Subreddit Metadata: A traditional SQL database (e.g., PostgreSQL or MySQL) can manage user data and subreddit info. This data requires strong consistency (e.g., unique usernames, transactional updates for login/password changes). The volume of user records and subreddits is relatively smaller and fits well in a relational model. We can use an RDBMS for these, with proper indexing (username and email) and possibly read replicas to scale read operations (like profile fetches). ACID properties ensure, for example, that a username or subreddit name is unique and that authentication data is stored safely.
-
Object storage for media: All uploaded images and videos will not be stored directly in our databases (this would be too heavy). Instead, we will use a distributed object storage such as Amazon S3 or a similar system. Media files are stored as objects and accessed via CDN. Thumbnails or previews can also be stored there. This decouples heavy binary data from our main DBs. Even user avatar images are stored in object storage.
-
A Search Index store: We will maintain a separate search system using something like Elasticsearch (built on Lucene) or Solr. This will index the text of posts and comments (and possibly user profiles or titles) to allow full-text search and advanced queries. The search cluster will store inverted indexes, which are optimized for text queries, not something a SQL DB or Cassandra does efficiently. This is essentially a specialized database for search.
-
Analytics storage: For trending topics, logs, and ML data, we may have data pipelines writing to a data warehouse (such as Hadoop/Hive or BigQuery). That’s more for offline processing, not part of the live user request path, but worth noting as part of the overall system (it will read events from Kafka and store aggregated stats).
-
-
Caching Layer: To achieve low latency at scale, caching is critical. We will employ an in-memory cache (like Redis or Memcached) in front of our databases to cache frequently accessed data and heavy read queries. For instance, when a popular subreddit’s front page is requested repeatedly, the Post Service can cache the list of top posts in Redis, allowing subsequent requests to be served quickly from memory. Similarly, user session data or user profile info might be cached. This significantly reduces database load and speeds up responses. We also utilize a Content Delivery Network (CDN) to cache and serve static content (images, videos, static HTML, JS, and CSS) and potentially cached pages for non-logged-in users. Reddit itself uses Fastly CDN at the front to route and serve requests efficiently. The CDN will help deliver content to users from edge servers closest to them, reducing latency for global users.
-
Message Queue & Streaming System: To handle asynchronous processing and decouple components, we will use a message queue like system. One good option is Apache Kafka which is a high-throughput event streaming system. The idea is that when certain events occur (a new post, a new vote, a user action), instead of handling all consequences synchronously, we publish events to Kafka. Various consumers then process these events:
- An indexing consumer picks up new post events and indexes them into Elasticsearch (so search updates eventually).
- A feed fan-out consumer might take a new post and update relevant feed caches or trigger recommendation logic.
- A notification worker will consume events like “user A commented on user B’s post” to create a notification for user B.
- A spam detection pipeline might consume all new content to evaluate for spam (using ML classifiers) asynchronously.
-
Interactions and Workflow: Here’s a simplified request flow to illustrate interactions:
- User opens their home feed in the app. The client calls our API
GET /feed
. - The request hits the CDN. If the user is logged in, CDN likely passes it (as it’s user-specific). The API Gateway receives it and authenticates the session token.
- The gateway routes the request to the Feed Service. The Feed service then needs to gather posts for that user. It may call the Post Service (or a cache) to get a list of top posts from each subreddit the user follows, and also call the Recommendation Service for additional posts. It then merges and ranks these posts.
- For each post in the feed, the Feed service might call a Cache to get the post details (title, score, comment count) quickly. If not in cache, it calls the Post service/DB to fetch it (and then caches it).
- The Feed service returns the assembled feed data to the gateway, which returns JSON to the client. The client renders the posts.
- As the user scrolls, they may click on a post to view its comments. This triggers
GET /posts/{id}/comments
, which will hit the Comment Service. The Comment service fetches comments from its DB (possibly using a tree structure or pagination) and returns them. - When the user upvotes a post on that page, the client calls the Vote API. The API Gateway routes this to the Vote Service. The Vote Service authenticates that the user hasn’t voted before and records the vote. It updates the post’s score in a fast in-memory store and sends an event to Kafka like “User X upvoted Post Y”. The Vote Service responds quickly to the client (perhaps even before fully processing the vote) to keep the UI responsive.
- Downstream, a Kafka consumer in the Post Service picks up the vote event, recomputes the ranking score of Post Y (if needed), and stores the updated score. Another consumer in the Notification Service sees the event and enqueues a notification to the post author ("Your post got an upvote"). These events occur asynchronously, ensuring that the initial vote action is non-blocking.
- User opens their home feed in the app. The client calls our API
These interactions show how services remain decoupled but work together. Each component can be scaled horizontally – e.g., if the Posts service is a bottleneck, we can add more instances or further shard its database. Load balancers ensure that traffic is distributed across multiple servers. No single database handles everything; instead, each type of data has its own optimized storage. The use of queues and caches ensures we can handle spikes and heavy background workloads without delaying user-facing responses.
Note: In an initial version, one might start with a monolithic architecture (all web/app logic on one server cluster and one big database). However, at “web-scale” (hundreds of millions of users), a monolith would quickly break down. The system must be distributed. Reddit’s own architecture evolved from a monolith to multiple services for scalability. Our design adopts a modular approach from the start, enabling us to meet the scale requirements.
Summary
-
Data Model:
- Posts: sharded NoSQL records (post_id, subreddit_id, author_id, title, content, score, comment_count, etc.) partitioned by hash or subreddit for efficient queries
- Comments: adjacency-list items (comment_id, post_id, parent_id, author_id, content, score) sharded by post_id to localize each thread
- Subreddits & Users: metadata and relationships (subscriptions, moderators) in relational tables with many-to-many user–subreddit mapping; user profiles (credentials, karma) in SQL
-
Voting & Score Management: handling billions of vote actions
- Vote storage: record per-user votes to prevent duplicates, log events for audit
- Score updates: atomic counter increments in Redis (or DynamoDB counters), async persistence via Kafka to avoid blocking, race-free aggregation
- Karma updates: author points incremented asynchronously
-
Feed Generation & Ranking: creating personalized and trending timelines
- On-the-fly merging: pull top N posts per followed subreddit from Redis sorted sets, merge by “hot” score formula (votes + decay)
- Caching: short-lived per-user feed caches and subreddit hot lists; global trending computed periodically and heavily cached
-
User Messaging: inbox-style direct messages
- Schema: messages table (message_id, sender_id, receiver_id, content, sent_at, is_read) partitioned by receiver for fast inbox queries
- Workflow: POST to store and trigger notification; GET to fetch sorted messages; mark read; optional archiving of old messages
-
Notification System: alerting users to events
- Event sources: services emit Kafka events (comments, mentions, DMs, mod actions)
- Delivery: store per-user notifications with TTL in Redis (or DB), serve via
GET /notifications
; optional push or email integration; track unread counts
-
Search Indexing & Retrieval: full-text search over posts/comments
- Engine: Elasticsearch cluster with inverted indexes, sharded and replicated
- Async indexing: Post/Comment services publish “New” or “Update” events to Kafka; indexer consumes and updates ES
- Query handling: Search service builds queries, applies filters, caches popular searches with short TTL
-
Workflow Examples: end-to-end data flows
- Create post: API → write to NoSQL → update cache → emit Kafka events → indexer, feed updater, spam detector
- Vote: client call → atomic Redis increment → log event → feed service updates sorted sets
- Message & notify: store message → emit event → Notification Service writes alert → client fetches or receives push
Details
In this section, we detail how each major component will work internally and how data will be organized and managed. This includes data schemas, partitioning strategies, and the implementation of different features under the hood.
Data Model for Posts, Comments, Subreddits, and Users
- Posts: Each post will be represented as a data object containing the following fields:
Field Name | Data Type | Description |
---|---|---|
post_id | BIGINT | Primary Key. Unique post ID (could be globally unique across shards, e.g. via a Snowflake ID generator). |
subreddit_id | BIGINT | FK to Subreddits.subreddit_id. Subreddit in which the post is made. Indexed. |
author_id | BIGINT | FK to Users.user_id. User who created the post. Indexed. |
title | VARCHAR(300) | Post title text. |
content | TEXT | Post content (text or URL). |
content_type | VARCHAR(20) | Type of post ('text', 'link', 'image', etc.). |
created_at | DATETIME | Post creation timestamp. |
updated_at | DATETIME | Last edit time (if edited). |
score | INT | Denormalized score (net upvotes minus downvotes). |
comment_count | INT | Denormalized count of comments on this post. |
is_deleted | BOOLEAN | Flag if the post is deleted/removed. |
Given the volume, posts will be stored in a sharded NoSQL database. Partitioning can be done by post_id
hash or by subreddit_id
. For example, we could incorporate the subreddit identifier into the partition key, allowing posts in the same subreddit to be spread across shards while also enabling them to be queried together. Using a wide-column store like Cassandra, we might have a primary key as (subreddit_id, post_id), which allows efficient retrieval of all posts in a subreddit (since they will be clustered by subreddit). Alternatively, a service like DynamoDB could store each post item with a primary key of post_id and a secondary index on subreddit_id for querying by subreddit. Data is denormalized as needed to avoid cross-shard joins (each post entry might also store the subreddit name or author username for convenience, or these can be fetched from the User/Subreddit service).
- Comments: Stores comments on posts, supporting arbitrary nesting (comment threads). We use an adjacency list model: each comment stores a pointer to its parent comment. All comments belong to a post. For scalability, comments can be sharded by
post_id
(ensuring all comments of a post reside on one shard, which makes retrieving a post’s entire comment tree localized). Like posts, comments are also indexed in Elasticsearch for text search.
Field Name | Data Type | Description |
---|---|---|
comment_id | BIGINT | Primary Key. Unique comment ID. |
post_id | BIGINT | FK to Posts.post_id. The post on which this comment was made. Indexed. |
parent_comment_id | BIGINT | FK to Comments.comment_id of the parent comment (NULL if top-level). Indexed. |
author_id | BIGINT | FK to Users.user_id. User who wrote the comment. |
content | TEXT | Comment text content. |
created_at | DATETIME | Comment creation timestamp. |
updated_at | DATETIME | Last edit timestamp (if edited). |
score | INT | Denormalized score (upvotes minus downvotes) for the comment. |
is_deleted | BOOLEAN | Flag if comment is deleted/removed (content may be null or replaced with “[deleted]”). |
The Comment Service can retrieve all comments for a given post_id
efficiently by querying the comments table on the post_id
partition. For nesting, we can either use recursive queries or fetch all comments for a post and then construct the tree in memory. Comments can also be sharded by post_id
or by comment_id
. A likely choice is to partition by post_id
so that all comments for a post reside in the same partition or set of partitions (ensuring one post’s comment thread can be fetched with minimal scatter). Since one post could have thousands of comments, those partitions still need to handle high read volume. We can cache the top-level comments separately to reduce load.
- Subreddits: Subreddit data (community info) is much smaller in scale (tens of thousands to maybe millions of subreddits, versus hundreds of millions of posts). We can store subreddit metadata in a relational database. Each subreddit record contains
subreddit_id
,name
(unique),description
,creation_date
, and lists of moderators or rules. The number of subreddits is not huge, so even a single SQL table could hold them. The Subreddit Service provides APIs to create a subreddit (which inserts a new row) and to query information about a subreddit. We also need to manage user subscriptions to subreddits: this is a many-to-many relationship between users and subreddits. This could be stored as a separate table (user_id, subreddit_id) pairs. - User Data: Each user has a profile with username, hashed password (if using our own auth), email, join date, karma points, etc. This goes into the User Service’s relational database. It’s essential that this is consistent and secure. We’ll have unique constraints on username and email. The user’s subscriptions to subreddits, as mentioned, might be stored with the Subreddit Service, but could also be partially cached with the User Service for quick lookup.
- Data Size and Partitioning: By partitioning posts and comments across many nodes, we ensure no single machine handles all write traffic. Consistent hashing can be used to allocate new partitions as the data grows. We might have, say, 100 Cassandra nodes, each holding a portion of the data. Replication factor (e.g., 3) in Cassandra ensures that each piece of data is stored on 3 nodes for fault tolerance. For DynamoDB, throughput capacity is managed by AWS and can scale transparently, but we still design keys to avoid “hot partitions.” Using the subreddit ID as part of the key helps distribute popular subreddits across multiple partitions if needed.
Voting and Score Management
Voting is a critical feature that directly influences content ranking. However, handling billions of votes efficiently is challenging. Key design points for the Vote Service and data handling include:
- Storing Votes: We need to record each user’s vote on each item to prevent multiple voting and to allow un-voting. This can be a record in a database table or NoSQL store keyed by
(user_id, post_id)
storing the value (+1, -1, or 0 if no vote). However, storing every single vote in a centralized store might be too much load given 1B votes/day. A pragmatic approach is to maintain an eventually consistent log of votes and focus on keeping the vote counts up to date in real-time. - Vote Counts: The primary thing we need immediately is to update the score (net votes) of the post or comment. We will use a high-throughput key-value store or in-memory counter for vote totals. For example, when a user upvotes a post, the Vote Service can increment that post’s score in Redis. Redis can handle millions of ops/sec and can increment a counter atomically. This updated score can be cached and also eventually persisted to the main post database (or a separate aggregation store). Alternatively, if using DynamoDB, we could use its atomic counters feature to update a numeric attribute. The key is to decouple the frequent small updates from the heavy data store.
- Asynchronous Processing: To avoid making the user wait on heavy updates, voting actions are handled asynchronously. When a vote is received, the Vote Service quickly logs the action (e.g., writes to a commit log or sends to Kafka) and returns success to the user. A background worker (or the same service in another thread) then updates the necessary counts. By queuing the vote events, we buffer them and process them in batches if needed (e.g., aggregate multiple votes to the same post within a short window). This improves throughput and user-perceived latency.
- Preventing Race Conditions: With multiple votes coming in, especially in a distributed system, there is a risk of race conditions updating a score. To handle this, the vote update could be done by a single consumer or through the use of atomic operations. If using Redis, the increment is atomic. If using a log + batch update, then the final aggregation can happen with locking or eventually correcting itself (since if two updates race, the order doesn’t matter for addition).
- Storing Karma: User karma (points accumulated from upvotes on their content) is another thing that needs to be updated when votes happen. This can be handled similarly by incrementing the author’s score count in a User Stats store asynchronously. It’s not as time-sensitive.
- Downvotes: A downvote might decrement the score. The logic is similar. We must ensure a user’s vote change (from upvote to downvote, etc.) adjusts counts correctly (possibly by reading the old vote value, which is why storing user vote history is useful). This read-modify-write can still be done in the Vote Service’s memory or a fast DB.
- Ranking implications: The Vote Service might notify the Post Service (via events) that a particular post’s score changed significantly. The Post Service can then recalculate that post’s ranking in its subreddit or globally. More on ranking below.
Feed Generation and Ranking
One of the core features is the personalized feed for each user. This feed should display a mix of content that the user is likely to be interested in – primarily posts from communities they follow (their subscriptions), possibly combined with “recommended” posts (e.g., popular posts from similar communities or globally trending content). The feed should also adapt to user preferences (if they often upvote certain topics, show more of that). Achieving this requires a combination of ranking algorithms and possibly machine learning.
Key aspects of feed design:
- Ranking Algorithm: Reddit traditionally uses a score that combines votes and time (a decay function) to rank posts (“hot” formula). We can adopt a similar approach: each post has a score that decays over time, allowing newer content to rise. For each community, we can maintain a list of “hot” posts. A user’s home feed could be built by pulling the top posts from each subreddit they follow and then merging them by score. We might also include a few high-ranking posts from outside their subscriptions as recommendations.
- Feed Assembly (Fan-out on read): Given a user U who follows subreddits [A, B, C], when U requests their feed, our Feed Service can do:
- Query a cache or service for the top N posts in A, top N in B, top N in C (where N might be, say, 10 from each to have a pool).
- Merge these posts and sort by the ranking formula to pick the overall top posts across them.
- Possibly inject other content (if A, B, and C have few updates or we want diversity).
- Return the merged list (with some pagination support if the user scrolls further).
- Feed Precomputation (Fan-out on write): Another approach some systems use is to push new posts to followers’ feeds as they happen (like how Twitter might push tweets to followers’ timeline stores). At Reddit scale, this is challenging because one community might have millions of subscribers (fan-out a single post to millions of feeds is heavy). Also, users can fetch on demand. So, likely we stick to generating on read with caching of intermediate results.
- Caching Feeds: We can cache the final assembled feed for a short period (e.g., 1 minute) for each user to avoid repeated heavy merging when they refresh frequently. However, feeds become stale quickly as new posts and votes come in. We might use short-lived caching or ETag to prevent resending unchanged feed items.
- Trending Posts: For the “Trending” or “Popular” tab (site-wide trending), we can maintain a global list of top posts in the last X hours. This can be recomputed periodically (e.g., every few minutes) by aggregating posts with the highest recent upvote rates. A background job can scan recent posts or consume vote events to update a sorted list of trending posts. This global trending list can be cached heavily and served to any user (especially new or logged-out users) efficiently.
- Feed Service Implementation: The Feed service will coordinate the above. It may use both online data (current cached posts from subs) and offline data (precomputed recommendation lists). Efficiency is key: we don’t want to query thousands of posts. That’s why caching top posts per subreddit is useful. We could maintain a Redis sorted set for each subreddit’s posts, keyed by a “hotness” score. As new posts come or votes change, update the sorted set accordingly. Then the feed query for a subreddit is just a sorted set range query (fast). If that’s too granular, at least maintain for large subreddits. For smaller ones, we can query the database for recent posts.
- Updating Feeds: When a user creates a new post, how do followers see it? If we are doing fan-out on read, then the next time any follower loads their feed, that new post will appear because it’s now among the top for that subreddit. If we wanted a real-time feed update (like pushing new posts to online users), we could integrate a push over WebSocket to insert the latest post into their feed view. But since real-time updates aren’t explicitly required, we can stick to pull-based refresh.
User Messaging Design
For user messaging (DMs), the system functions like a simple mail inbox. Real-time delivery (as in chat) is not required, which simplifies things: we do not need persistent WebSocket connections or instantaneous typing indicators. Instead, we focus on reliable storage and retrieval of messages and notifications when new messages arrive.
Messages Table: Stores private direct messages between users. This table is smaller and can be replicated fully or sharded by receiver_id
.
Field Name | Data Type | Description |
---|---|---|
message_id | BIGINT | Primary Key. Unique message ID. |
sender_id | BIGINT | FK to Users.user_id. User who sent the message. |
receiver_id | BIGINT | FK to Users.user_id. User who is the recipient. |
content | TEXT | Message content body. |
sent_at | DATETIME | Timestamp when the message was sent. |
is_read | BOOLEAN | Flag if the receiver has read the message. |
Workflow for messaging
-
Sending a Message: When user A sends a message to user B:
- The client (A’s browser/app) calls the Messaging Service API (e.g.,
POST /messages
) with the recipient B and content. - The Messaging Service authenticates A, checks whether B exists, and ensures that A is not blocked by B (for some abuse prevention).
- The service creates a new message record in the database. This could be inserted into a table partitioned by B (the recipient) so that B’s inbox has this message. If using Cassandra: partition key = B’s user_id, cluster by timestamp (so B’s messages are sorted by time). The message ID can be a UUID or time-based ID to ensure uniqueness. The message status is initially set to “unread.”
- The service could also simultaneously insert a copy or pointer in A’s “sent messages” if we want that feature (or we can derive the sent folder by querying messages where sender = A).
- After writing to storage, the service sends a notification: it will send an event to the Notification Service (or directly create a notification for B: “You have a new message from A”). If B is online, we might push a notification event. If not, it will be available when B checks.
- The service returns success to A’s client. A sees the message in their outbox as sent.
- The client (A’s browser/app) calls the Messaging Service API (e.g.,
-
Receiving a Message: When user B wants to read messages (say B opens their inbox):
- The client calls
GET /messages
(or a websocket could push, but let's assume it pulls). - The Messaging Service fetches messages for B from the datastore. Since we partitioned by user, this is efficient – retrieve the list sorted by time. We might implement pagination if B has many messages (e.g., fetch last N).
- The service returns the list. The client displays them. The client might periodically poll for new messages or rely on notification prompts.
- When B reads a message, the client might call an API to mark it
read
. The service updates the message record (settingis_read=true
or moving it from an unread set to read). - The Notification for that message could be marked as read as well, so B’s notification count goes down.
- The client calls
-
Data storage and consistency: Since losing messages is unacceptable, we will replicate this data. If using Cassandra, the replication factor ensures durability (multiple nodes have the data). If using SQL, we’d have a primary-replica setup, and the message write goes to the primary. We’ll also back up messages regularly. The data model is straightforward, and since writes are not super high (messaging is likely a fraction of overall site usage), consistency can be strong here (write and read your message immediately).
-
Scale considerations: If even 10% of 100M users send one message a day, that’s 10 million messages/day, which is significant. However, each message is typically only a few hundred bytes of text. Over the course of a year, ~3.6 billion messages are sent, which is a significant amount. However, partitioning by user means that no single query touches billions; only those relevant to a single user are affected. We will need to ensure the partitioning is even – some users (such as mods or very active users) might receive thousands of messages, but that’s still acceptable. We might also consider auto-archiving old messages (e.g., those older than X years) to secondary storage, which would help keep the active dataset smaller.
In short, the Messaging component is like a mini email system: it stores messages reliably, allows retrieval by the user, and ties into notifications for new message alerts. It’s simpler than real-time chat and can be built on top of existing database tech with partitioning.
Notification System
The Notification system ensures users are kept aware of relevant events (without having to constantly check everything). Design considerations for notifications:
-
Types of notifications: replies to your comment/post, mentions (@username in a post), new messages, someone followed you, moderator invites or actions, etc. Each type might have slightly different data (e.g., a reply notification needs to identify the comment and maybe include a snippet of text).
-
Event Sources: Various services will generate events:
- Comment Service generates “User X replied to your comment Y in post Z”.
- Post/Comment Service for mentions “User X mentioned you in post Z”.
- Messaging Service for “New message from X”.
- Moderation service for “Your post was removed by mods,” or “You earned a badge,” etc.
- We could also have periodic notifications, such as “Trending in a subreddit you follow,” which would come from a trending service or a cron job.
-
Delivery mechanism: We can handle notifications via:
- Push to device/browser: e.g., using Web Push API or mobile push notifications for instant alert. This requires capturing device tokens and integrating with APNs or FCM (mobile push services). It’s an extension beyond core web functionality, but likely desired for a modern service.
- In-App Notification Center: The website/app will feature a notifications inbox (similar to the bell icon on Reddit). The client will fetch notifications from the server (e.g.,
GET /notifications
) periodically or when the user opens the panel. - Email: Optionally, send email notifications for specific events (if the user has opted in, such as a summary email or an immediate notification for direct messages).
For our design, we focus on storing and retrieving notifications in-app; however, it’s worth noting that push/email could be integrated by having the Notification Service call external email/SMS gateways.
-
Storage: Notifications can be stored per user, ideally in a fast store like Redis for quick access. For durability, we could also log them to a database or at least replicate the Redis (Redis can have AOF persistence, or we can mirror writes to a backup DB). Each notification is small (a type, an id pointer, a short message).
-
Workflow: Using an example: User A commented on User B’s post.
- Comment Service processes A’s comment on B’s post. It sees that the post’s author B should be notified of a new comment.
- It publishes an event
CommentAdded {post_id, commenter=A, post_author=B, comment_id}
to Kafka. - The Notification Service consumes this event. It creates a notification in storage: key = B’s user_id, value = “User A commented on your post X” with a link to that comment. It sets it as unread.
- If B is currently online, the Notification service could send a real-time update. For example, if B has a WebSocket open, send a message over it to increment their notification count. If not, rely on the next fetch.
- When B opens the app, they call
GET /notifications
. The service fetches B’s notifications (say the last 20) from the sorted set (sorted by time) and returns them. The unread ones are marked or counted. - B sees the notification, clicks it (which leads them to the comment). Optionally, the client or server marks that notification as read (so it can be excluded from the unread count or moved out of the “new” list).
-
Scalability: Notifications can be frequent, but each user’s list is manageable. The write volume of notifications equals the number of events to notify. Potentially, with 100M DAU, if each user triggers even 0.1 notifications on average (like 10M notifications per day), that’s still acceptable, as it’s similar to the message volume. The key is that these writes are short, and we can batch them if needed.
-
Clearing Old Notifications: We don’t want to store every notification forever, or the lists will become long. We can auto-expire notifications older than, say, 30 days. Using Redis with an expiration TTL on each notification entry, or periodically trimming the list per user, can achieve this.
-
Handling read state: We could keep an
unread_count
for each user (increment on new notification, decrement on read). This can live in an in-memory store or be computed from the list. Usually easier to maintain a counter field in a small DB or cache. -
Design choice: We might implement Notification Service as part of or alongside the Messaging/Feed services, but conceptually it's distinct. It heavily relies on events from other parts of the system (so it’s a good use of the publish-subscribe pattern via a message queue).
Overall, notifications enhance user engagement by alerting users to relevant interactions. The system uses an event-driven approach to capture events and deliver notifications asynchronously. High availability is important (we don’t want to lose notifications), so the process should be reliable (using durable queues and redundant storage).
Search Indexing and Retrieval
Search is a critical feature given the huge volume of content. Users should be able to search for posts (and possibly comments) by keywords, with options to filter by community, date, or author. Implementing this at scale requires a specialized search engine.
-
Search Engine (Elasticsearch/Solr): We will set up an Elasticsearch cluster to handle indexing and querying. Each post (and possibly each comment) will be indexed as a document. The index will include fields such as title, body, author, subreddit, and creation time, among others. We’ll use inverted indexes for keywords, which allow efficient full-text search over millions of documents by keywords. The search service supports advanced queries, including phrases, boolean conditions, filtering by subreddit or author, and sorting by relevance or date. Elasticsearch can handle this with proper mapping and queries.
-
Index Updates: Whenever new content is created or updated (such as a post or comment), it must be added to the search index. This will be done asynchronously:
- The Post Service, after writing a new post to the database, will publish an event (e.g. to Kafka: “NewPost {id:123, subreddit:X, ...}”). A Search Indexer service (a consumer) will pick up this event and then index the document in Elastic. The indexer will extract the text fields and call the Elasticsearch API to add a document. Similar for comments (though we might decide to index comments only for certain search types, or separately).
- If a post is edited or deleted, corresponding events trigger update or deletion in the index. (Deleting is important so that we don't show removed content in results.)
- There will be some lag (a few seconds) between a post creation and it being searchable – this is acceptable for eventual consistency in search.
-
Index Size and Sharding: The search index can encompass billions of documents (including all posts and comments). We will need to shard the index across many nodes. Elasticsearch can automatically shard indices (e.g., up to 50 shards or more, each hosted on different servers). Queries are distributed to all shards, and the results are merged. To keep indices manageable, we might partition by time or by subreddit. For example, have an index per year, or per major category, to limit any single index’s size. Alternatively, maintain a single, large index with multiple shards. We’ll also keep replicas of each shard for fault tolerance (if one node fails, the replica serves).
-
Query Processing: When a user searches (i.e., they input a keyword and optional filters), the request is sent to the Search Service. This service will:
- Parse the query and construct an Elasticsearch query (including full-text search on the keywords and filters for subreddit, etc.).
- Send the query to the Elastic cluster, which executes it across shards. Elastic will return a ranked list of matching documents (posts) along with their scores. We can post-process if needed (e.g., filter out any deleted content that might still be indexed, or apply permissions if some communities are private).
- The service then formats the results (possibly fetching additional information, such as snippets or highlights, and the post metadata). It might call the Post service or cache to get the current vote count or comment count for display alongside each result.
- Results are returned to the client, possibly paginated if many results.
-
Caching search queries: Popular search queries (such as “cute cats” on Reddit) are often repeated. We could cache the results of common queries for a short time. However, since search results are updated with new content, the cache TTL may be set to a low value (minutes). Still, if thousands of users search the same trending term, caching can reduce the load on Elastic. We can use an LRU cache keyed by query+filters in the Search service for this.
-
Search Throughput: Search queries can be expensive (scanning lots of index). The search cluster needs to be scaled according to query volume. If, say, 5% of users perform searches during peak times, that could result in thousands of queries per second. We’ll ensure the Elastic cluster has enough nodes and may implement query rate limiting to prevent abuse (e.g., someone sending 100 queries per second could degrade performance). Heavy search usage might also require horizontal scaling by adding more shards or splitting indices by topic.
In summary, the Search subsystem is built around an engine similar to ElasticSearch with asynchronous indexing.
Putting it Together: Workflow Examples
To illustrate end-to-end how data flows through the designed components, consider a couple of scenarios:
-
User creates a post:
- User hits “submit” on a new post in subreddit X. The request goes to Post Service.
- Post Service validates (user auth, subreddit exists, user not banned in X, content length, etc.). It writes the post to the Posts DB (Cassandra). It sets the initial score=1 (the user's upvote).
- In parallel, it writes to a cache (maybe update subreddit X’s “new posts” list in Redis).
- It enqueues events: “NewPost” event to Kafka with post details.
- A Search indexer gets this event and indexes the post for search.
- A Feed updater gets it – it updates the sorted set for subreddit X hot posts (initial score) and possibly checks if this post is trending enough to notify some users. At least, it’s now in the pool for future feed fetches.
- A Notification event might be generated if some users requested notifications for new posts in a subreddit (not common, but could be a feature like “alert me of new posts in my own community” for mods).
- A Spam detection service gets the event and checks the content. If flagged, it may immediately mark the post as removed (update the DB status and possibly send it to the mod queue).
- The user gets a success response. Other users will see this post when they next load the subreddit or their home feed (if they subscribe to X and the post ranks).
- If a mod removes the post shortly after (via mod tools), a Mod action event could trigger search index removal and feed removal.
-
User votes on a post:
- User clicks upvote. The client calls the Vote Service with the post ID and vote action.
- The service checks if this user has already voted. It may be retrieved from a Redis cache of users’ votes or a Vote DB. If no vote or a change in vote, it is accepted.
- It increments the post’s score (maybe in a counter service or DB). Possibly the vote count update is done in-memory and queued (to not lock the DB for each vote). But assume a simple approach: update the Post record’s score or a separate score table.
- It records the user’s vote (in a user->post vote table or cache) to prevent re-voting.
- In the background, it emits an event “Vote {post, newScore}”. The Feed service listening can then update that post’s ranking in the subreddit’s sorted set (maybe bump it up). If the post gains a lot of votes quickly, the Trending logic might catch it and include it in the global trending list.
- The user sees the vote reflected immediately (we optimistically updated the client, or the API returns a new score).
- If the vote triggers any threshold (maybe an upvote causes the post to hit the front page), nothing special in the system, except it appears in more feeds due to rank.
-
User receives a message:
- Another user sends them a direct message, which is routed through the Messaging Service and stored.
- The Notification Service gets an event, stores a notification for a new message.
- If the user is online, perhaps a WebSocket server (if we have one for notifications) sends a “ding”. If not, an email may be sent after a few minutes if they don’t see it.
- When the user clicks their inbox, the Messages are fetched from storage and marked read.
Each of these flows involves multiple components but is designed in such a way that heavy lifting (like updating many indices or sending many notifications) is done asynchronously and does not block the user’s action.
Summary
- Data Sharding and Partitioning: splitting data across DB shards
- Partition by key (user, content, feed); replicate shards for fault tolerance and hotspot avoidance
- Caching Strategy: storing frequent data in fast stores
- Use client, CDN, and Redis caches with eviction policies and pub/sub invalidation
- Load Balancing: distributing traffic across servers
- Employ DNS, API-gateway, and service-mesh LBs with health checks and redundancy
- Asynchronous Processing and Task Queues: backgrounding tasks to improve latency
- Use message queues for search indexing, notifications, and analytics with eventual consistency
- Rate Limiting and Quotas: restricting request rates per client
- Apply token-bucket limits per user/IP on login, posts, and API calls, returning 429 on excess
- Batching and Coalescing: grouping operations to reduce overhead
- Batch DB writes/reads, pool connections, and gzip responses for greater efficiency
Details
At the scale of hundreds of millions of users, careful strategies are needed to ensure the system remains fast and reliable as it grows. We will employ various techniques to scale horizontally, reduce hotspots, and keep performance high:
-
Database Sharding and Partitioning: We cannot rely on a single monolithic database. We will shard data across multiple database instances or nodes. The partitioning strategy depends on the data type:
- Sharding User Data: Users can be partitioned by user_id hash or range. For example, we could have 26 shards based on the first letter of the username or use a modulus of the user ID. This ensures that user-related tables (profile, credentials, and possibly their votes) are distributed. This prevents any single DB from holding all users.
- Content Sharding: Posts and comments can be partitioned by community (subreddit) or by content ID. A logical approach is to assign each subreddit to a cluster or shard group. Big subreddits (with huge volume) might even be spread across multiple shards by post ID ranges. Alternatively, generate post IDs such that the ID itself encodes a shard (like some bits for the shard number). Cassandra inherently distributes data by partition key, so if we use a subreddit or post ID as the key, it will scatter the data across multiple nodes. In SQL, we might have separate databases for different sets of subreddits (like subreddit IDs 1-1000 on DB1, 1001-2000 on DB2, etc.). This way, queries within one subreddit hit only one shard. Cross-subreddit queries (such as global trending) either aggregate data from multiple sources or maintain a separate aggregated store.
- Timeline/Feed Partition: A per-user precomputed feed would be naturally partitioned by user, stored in something like Redis (which can be clustered).
- Message Partition: Partition by recipient user ID.
- Notification Partition: By user ID as well.
Key goal: Avoid any single server or partition from being a hotspot. For example, if one celebrity user has 10 million followers, posting something could overload a single shard if all those followers are on the same shard. By distributing communities or users, we alleviate that. If necessary, for extremely large fan-out events, we use caching and queueing to spread the load (e.g., not hitting the DB for each follower, but use a multicast via cache or pubsub).
We will also use replication in conjunction with sharding. Each shard will have replicas for high availability (HA), and reads can be directed to replicas if eventually consistent reads are acceptable (for example, timeline reads could be sent to a slightly stale replica).
-
Caching Strategy: Caching is perhaps the most important performance optimization. We deploy caches at various levels:
-
Client-side caching: Browsers will cache static files (CSS/JS). We also send ETag headers for API responses where appropriate so the client can avoid refetching unchanged data.
-
CDN caching: As discussed, the CDN caches images, videos, and possibly common GET requests. For example, the CDN could cache the front page for logged-out users for a few seconds, so millions of anonymous users hitting it don’t all go to the origin. We configure appropriate cache-control headers for such responses.
-
Application cache (Redis/Memcached): We use Redis clusters to cache frequently accessed data:
- User session data and authentication tokens (to quickly validate a token without a DB hit).
- User profile info and settings (so every page load doesn’t query the user table).
- The list of subreddit subscriptions for a user (used often to build their feed or display subscriptions).
- Post details: When a post is loaded, store its content, score, and other relevant information in the cache. Subsequent loads (or loads by other users) get it from the cache.
- Comments: For a hot post with many viewers, cache the fetched comment tree or the first page of comments.
- Feeds: We can cache the result of a user’s feed (for a short time) or at least the components, like the hot posts of each subreddit.
- Search results caching for repeated queries (with careful invalidation or short TTL).
- Computed counts and aggregates: e.g., number of subscribers in a subreddit, user’s karma points – these can be cached and updated when changes happen instead of recalculating from the DB each time.
- Rate limiter state: token buckets stored in Redis (with expiry).
The caches will employ strategies such as LRU eviction when they are full. We must also handle cache invalidation: e.g., if a post’s score changes significantly, we should update or invalidate its cached entry to avoid stale data. We might use pub/sub in Redis to broadcast invalidation messages to all app servers.
Additionally, in-memory caches local to application servers can be used (such as an LRU in each service instance for ultra-hot items) to save even network calls to Redis for the same item repeatedly accessed within a short time frame.
-
Memcached vs Redis: Either can be used for general caching. Redis offers more data structures and persistence options, which we might use for things like sorted sets (for feeds) and counters. So, likely a combination of, or primarily, Redis for versatility.
-
-
Load Balancing Techniques: We can use load balancers at multiple layers to distribute traffic: At the top level, a DNS load balancer or global load balancer can direct users to the nearest region if we deploy in a multi-region setup (for now, assuming a single region, but future scaling to multi-region will utilize this).
- The API Gateway is itself likely behind a load balancer that splits traffic among multiple gateway instances.
- Each microservice cluster has an internal load balancer (or a service discovery mechanism) that sends requests to a healthy instance. We can use something like Kubernetes or a service mesh (Envoy/Linkerd), which automatically does load balancing and retries for service-to-service calls.
- For database shards, an application can pick the right shard (based on key) rather than LB, but within each shard (similar to a Cassandra ring), coordinators handle load balancing to nodes that have the data.
- We ensure the LB uses algorithms to avoid overload: typically round-robin or least-connections. We also enable health checks so if an instance is unresponsive, traffic is stopped to it. LBs also allow graceful deployments (draining connections on old instances).
- For caching, if one cache node is too hot, we might partition the cache by key hash (consistent hashing) so that each cache server handles a subset of keys. This avoids a single, large cache that could become a bottleneck.
- Capacity planning: Over-provision some capacity so that even if one server dies, the remaining can handle the traffic (N+1 redundancy).
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Asynchronous Processing and Task Queues: Many operations will be done asynchronously to keep the user-facing requests fast:
- Writing to multiple databases (e.g., Post DB and also Search index) – do one sync (DB) and queue the other (search).
- Sending out notifications, emails, and processing images (if a user uploads an image, we might queue a task to generate thumbnails).
- The use of message brokers like Kafka allows us to stream events. For example, all votes could be streamed to a consumer that updates a real-time trending calculation.
- For heavier analytics tasks, such as generating a daily summary or training an ML model, these are typically done offline (perhaps in a Hadoop/Spark job on a scheduled basis).
- If a request triggers something that can be done later, we offload it: e.g., user sign-up might queue a welcome email rather than sending synchronously.
- Consistency: Using async means eventual consistency (e.g., search results might not show a post for a few seconds). We have deemed this acceptable in NFR. It greatly improves throughput because services are loosely coupled via events, not locking each other in real-time.
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Rate Limiting and Quotas: At such a scale, we must ensure no single user or client can overwhelm the system:
- We implement rate limiting at the API Gateway for different categories of actions. For example, limit login attempts to prevent brute force, limit posts per hour to X, comments per minute to Y, searches per second to Z, etc. These can be token-bucket algorithms stored in Redis. If a user exceeds the limit, we temporarily block or return a 429 Too Many Requests error.
- Also consider IP-based limiting to catch non-auth spam (like someone scraping or creating accounts).
- For third-party API usage (if we have an open API), enforce API keys and rate limits per key. Rate limiting not only protects against malicious activity but also accidental overload (such as someone writing a buggy script).
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Batching and Coalescing: Efficiency can be improved by batching work:
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Batch DB operations: Instead of updating the database on every single vote, collect multiple vote increments and apply them in one batch. For example, a vote queue could accumulate votes for 1 second and then update the post score once with the sum. This reduces write load drastically at the cost of a second of delay in score update. Similarly, for analytics, batch writes, such as writing a log event, can be buffered and written in bulk to disk or a big data system. When reading, if the app requires multiple pieces of data, try to fetch them in one query or one round-trip. E.g., a single SQL query to get 50 posts is better than 50 queries for one post each. Use
WHERE post_id IN (...)
. Our API allows for requesting multiple items in one call, or, internally, our service can pre-fetch related data. -
Connection pooling: Ensure that DB connections are reused and pooled to minimize the overhead of frequent connections. This is more of an implementation detail, but crucial for performance.
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Compression: Use gzip compression on API responses to reduce payload (this trades CPU for bandwidth, generally worth it for large JSON-like feeds or comments).
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In essence, we combine horizontal scaling (utilizing multiple machines) with smart load distribution (sharding, load balancing), and reducing work per request (caching, asynchronous processing, batching). By employing these strategies, the system can sustain high QPS and large data growth without significant degradation in user experience.
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