Table of Contents

Web Crawler: Collecting the Web’s Data

Indexing and the Inverted Index: Organizing Information

What’s an Inverted Index?

Query Processing and Ranking: Answering User Queries

Query Parsing

Lookup in the Inverted Index

Ranking the Results

Scaling Search Queries Efficiently

Replication and Fault Tolerance

Conclusion

FAQs

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Arslan Ahmad

Design a Scalable E-Commerce Platform

Learn how Google and other search engines retrieve results in milliseconds. This guide walks through creating a basic search engine — from web crawling and indexing to query processing and ranking — and shows scaling techniques used in real-world search engine design.
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On this page

Web Crawler: Collecting the Web’s Data

Indexing and the Inverted Index: Organizing Information

What’s an Inverted Index?

Query Processing and Ranking: Answering User Queries

Query Parsing

Lookup in the Inverted Index

Ranking the Results

Scaling Search Queries Efficiently

Replication and Fault Tolerance

Conclusion

FAQs

This blog breaks down how to build a basic search engine backend and covers key components like a web crawler, an inverted index, and a query processing module. You’ll also learn how search engines scale to handle millions of pages and queries efficiently, using techniques like indexing and distribution.

Ever wonder how Google finds answers in a blink?

Designing a search engine is all about smart architecture and data handling.

In simple terms, a search engine crawls the web to collect pages, indexes that information for quick lookup, and then processes your queries to find the most relevant results.

In this guide, we’ll explore how to build a basic search engine backend from scratch – from a humble web crawler that gathers data, to an inverted index that stores it, to a query processor that retrieves answers.

We’ll also discuss how to scale your search engine so it doesn’t crumble under billions of pages or queries.

Let’s dive in!

Web Crawler: Collecting the Web’s Data

The first piece of a search engine is the web crawler (also known as a spider).

This is the bot that goes out and scours the internet for content. It starts with a list of known URLs (seed sites) and systematically visits them to fetch their pages.

As it downloads a page, it also extracts all the hyperlinks on that page.

Each discovered link gets added to the crawler’s to-do list (often called the URL frontier or queue).

By continually following links from one page to the next, the crawler can discover new and updated pages across the web.

A web crawler’s job isn’t just clicking links randomly. It performs a few key functions methodically:

  • Discovery: Start with seed URLs and follow hyperlinks to find new pages. This way, the crawler gradually explores the web, much like a person browsing from link to link.

  • Retrieval: For each page found, download the content (HTML, text, images, etc.) so it can be processed for the index. Think of this as the crawler “reading” the page and saving a copy.

  • Parsing: After fetching a page, the crawler parses the HTML to extract useful information – primarily the text and links on the page. It might also note metadata like the title or description.

  • Politeness & Filtering: A good crawler respects rules and limits. It checks for a site’s robots.txt file and skips disallowed paths (so it doesn’t crawl private or forbidden sections). It also avoids hammering any single website too hard or too fast (politeness), and may skip duplicate content or non-HTML files that aren’t useful for indexing.

By adhering to these rules, the crawler operates ethically and efficiently – it avoids overloading websites and focuses on relevant content.

Modern search engines even distribute this crawling work across many machines.

For example, Google uses a distributed web crawler running in data centers around the world, which helps crawl pages faster and reduces bandwidth usage.

After all, the web has billions of pages, so crawling at scale requires spreading the effort out.

Indexing and the Inverted Index: Organizing Information

Once the crawler has fetched pages, the next step is indexing – organizing all that data to make it searchable.

Raw web pages are full of HTML, scripts, and text; the indexer’s job is to distill this into a structured format that can be queried quickly.

The cornerstone of a search engine’s index is the inverted index.

What’s an Inverted Index?

It’s a data structure that maps each term (word) to the list of documents (pages) that contain that term.

In other words, it’s like a giant hash map where the keys are words and the values are lists of page IDs or URLs.

This is “inverted” because it flips the usual relationship – instead of storing the words per document (like a book’s glossary), it stores documents per word.

An inverted index allows the search engine to find relevant pages without scanning every document every time.

If you search for “database systems,” the engine can jump directly to the index entries for “database” and “systems” to get lists of pages, rather than reading through all pages end-to-end.

Building the inverted index involves a few steps:

  1. Parsing & Tokenization: The indexer takes the raw text from each crawled page and breaks it into individual words (tokens). It typically lowercases them, removes punctuation, and might drop very common “stop words” like “the” or “and” that don’t add meaning. It may also apply stemming (e.g., treating “cats” and “cat” as the same root word) to normalize variations.

  2. Recording Document IDs: Each page processed by the indexer gets a unique ID (or uses its URL as an identifier). As words are extracted from a page, the indexer notes the word -> doc ID relationship. For example, it might record that the word “search” appears in document #123, #456, and #789, etc.

  3. Building the Index Structure: The indexer organizes these mappings into the inverted index data structure, effectively creating a dictionary of terms pointing to posting lists (lists of documents). According to one source, “the indexing component creates an inverted index, which maps terms or keywords to the documents that contain them,” enabling fast full-text search. The index is often stored on disk (and/or memory) in a compressed form for efficiency, since it can be enormous.

Alongside the main inverted index, the search engine might store some metadata for each page – like the title, URL, a summary, and maybe some ranking signals (more on that shortly).

But the inverted index is the star of the show because it lets us answer the fundamental question: “Which pages contain this word?” quickly.

With our index built, we’re ready to actually answer user queries.

Query Processing and Ranking: Answering User Queries

Now for the part that users actually see – the query processing.

When you type a query into a search engine, a lot happens in a split second.

The query processing module is responsible for interpreting your words, finding matching documents via the index, and ranking those results by relevance.

Here’s a breakdown of what happens when a search query comes in:

Query Parsing

The search engine first parses your query.

Much like the indexer did with documents, the query is tokenized into words, and possibly normalized (lowercased, spelling-corrected, etc.).

The engine might also guess if you meant a specific phrase by quotes or do basic query expansion (for instance, treating “runs” and “running” similarly).

Modern engines can even apply some NLP to understand intent, but for a basic engine we stick to keywords.

Lookup in the Inverted Index

Next, the engine uses the inverted index to fetch candidate results.

For a single-word query, it’s straightforward – retrieve the list of all documents containing that word.

For multi-word queries, the engine might retrieve the list for each word and then find the intersection (documents that have all the terms) or do a union with a ranking algorithm to handle “any of these words.”

Either way, thanks to the index, this lookup is very fast – the engine is essentially doing a few dictionary lookups and set operations instead of scanning every page.

Ranking the Results

When the engine has a set of candidate pages, it needs to sort them by how relevant they are to your query.

Not all pages that contain the word “pizza” are equally useful if you search "pizza recipe". This is where the ranking module comes in.

A basic ranking approach might use textual relevance – for example, count how frequently the query terms appear in the page (more = likely more relevant), how close together the terms are, and if they appear in important places like the title or headings.

There are well-known formulas like TF-IDF or BM25 that score documents based on term frequency and how rare the terms are across all documents.

On top of that, search engines incorporate other signals: “Common relevance signals include keyword frequency, document freshness, link popularity, user engagement metrics, and contextual relevance,” to name a few.

In practice, Google’s early secret sauce was the PageRank algorithm, which judges a page’s importance by how many other pages link to it (and how important those linker pages are).

Modern search ranking is very sophisticated, potentially using hundreds of signals (including AI models), but the fundamental goal is the same – deliver the most helpful results first.

After ranking, the top N results (say, the top 10 for page one) are packaged into a response.

The search engine will format these results with the page title, URL, and a snippet of text (usually pulled from the part of the page that contained your query words).

This is then sent back to the user’s browser to display on the Search Engine Results Page (SERP).

From the user’s perspective, all of this felt instantaneous – and a well-designed search engine does return results in a fraction of a second.

(For completeness, a search engine also has a front-end component: the user interface that handles the query input and results display. In our discussion, we’re focusing on the backend components. The UI is crucial for user experience, but it doesn’t affect how the search itself works behind the scenes.)

Scaling Search Queries Efficiently

Designing a basic search engine is one thing – making it scale to web-sized data and traffic is another.

Even a simple engine can work fine on a few thousand pages, but what about billions of pages and millions of queries per day?

The answer lies in distributed system design.

Big search engines employ several strategies to handle massive scale, and these can be applied in smaller contexts as needed:

Horizontal Scaling

Instead of one monolithic server doing all the work, spread the load across many machines.

You can have multiple crawler servers, multiple index servers, and multiple query servers all working in parallel.

Adding more servers increases capacity, which is the essence of horizontal scaling.

In fact, “the key is horizontal scalability, where adding more machines to the cluster results in a proportional increase in capacity for crawling, indexing, and serving.”

This is how engines like Google or Bing handle growth – they throw more machines at the problem (along with efficient algorithms).

Index Sharding

The inverted index can be partitioned into pieces, called shards, and distributed across different servers.

For example, you might split the index alphabetically (e.g., one shard for terms starting with A–M and another for N–Z) or by hashing terms. Each shard lives on one or more servers.

When a query comes in, the query processing component can fan out the lookup to all shards in parallel.

Each shard returns its top results, and then those are merged and re-ranked to produce the final top results.

Sharding the index ensures no single server has to hold or search the entire web index, which speeds up query processing.

Replication and Fault Tolerance

For reliability and throughput, search engines also replicate data across servers. This means each shard isn’t on just one server – there might be two or three copies of it on different servers.

If one fails, the system can seamlessly query a replica.

Replication also means more servers can share the query load for that shard.

For instance, if shard #1 is replicated on three servers, queries for terms in that shard can be divided among those three, preventing any single machine from becoming a bottleneck.

Load Balancing

With many servers handling queries, a load balancer sits in front to route each incoming query to a server that can handle it quickly.

The load balancer keeps track of which servers are busy or if any are down, and distributes the work so that users get fast responses without overloading any single node.

This ensures optimal use of resources especially during peak traffic.

Caching

Search engines often cache the results of popular queries in memory.

If many users frequently search for “weather today” or “news headlines”, it makes sense to store those results so the engine can return them immediately without recomputing the whole search.

Caching can drastically reduce latency for common queries and lighten the load on the backend.

Additionally, there are caching layers for portions of the index that are accessed very often.

By combining these techniques, a search engine’s infrastructure becomes both scalable and fault-tolerant.

As one summary puts it, using “horizontal scaling, sharding, replication, and load balancing techniques” lets the engine handle huge volumes of data and queries efficiently in a distributed environment.

In practice, this means a search engine can keep growing – indexing more of the web and serving more users – just by expanding the cluster of machines and partitioning data smartly.

The largest search engines operate on thousands of servers across multiple data centers worldwide, co-operating to appear as one incredibly fast service to the end user.

Conclusion

Building a search engine from scratch is a rewarding exercise in system design.

We started with a simple question – how does a search work? – and uncovered the modular design behind it: a crawler to gather data, an inverted index to organize it, and a query processor with a ranking algorithm to answer user questions.

We also touched on scaling, which ensures our search engine remains fast and reliable even as it grows.

While our discussion focused on the fundamentals, real-world search engines are far more complex (with advanced ranking signals, multimedia search, instant answers, etc.), but the core ideas remain the same.

If you’re preparing for system design interviews or want to dig deeper into designing scalable systems like this, there are some great resources to guide you. We highly recommend the courses by DesignGurus.io for structured learning.

The Grokking System Design Fundamentals course can solidify your understanding of core concepts, and Grokking the System Design Interview offers practical scenarios (including components similar to search engines) to practice.

Happy learning, and happy building!

FAQs

Q: What is a web crawler in the context of search engines?
A web crawler (or spider) is a bot that automatically browses the internet to discover and fetch web pages for a search engine. It starts with a set of seed URLs and follows links from those pages to find new pages, fetching each page’s content for indexing. Crawlers operate continuously, updating the search engine’s index with new or changed content while respecting rules like robots.txt to avoid off-limits areas.

Q: What is an inverted index and why is it important in search engines?
An inverted index is a data structure that maps each word (term) to the list of documents that contain that word. In other words, it’s like a lookup table telling the search engine “which pages mention this term.” This is crucial for efficiency – instead of scanning every page for your query, the search engine uses the inverted index to instantly retrieve candidate results. The inverted index makes full-text search possible at the scale of the web by greatly speeding up query lookups.

Q: How do search engines scale to handle millions of queries and pages?
Large search engines scale by distributing and replicating their work across many servers. They split the index into shards (each shard holding a portion of the data) and spread those across multiple machines, and they keep copies of each shard on several servers for reliability. When you search, the query is processed in parallel across all the relevant shards, and a load balancer ensures no single server is overwhelmed. By horizontally scaling (adding more servers) and using techniques like load balancing and caching, a search engine can efficiently handle enormous data volumes and query loads without slowing down. Each new server increases capacity, allowing the system to grow as needed.

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